January 27, 2023

Marketing Manager at Avian Labs

Avian Labs is building software to help billions of people move money from person to person and company to company without having to worry about sort codes, IBANs, wallet addresses, national borders or even different currencies. We’re doing this on top of crypto rails but in a way that is easy and accessible to everyone — while being safe, secure and resistant to fraud and money laundering. We’re backed by world-class venture investors and our founding team is composed of senior people who have helped build and scale global companies like Facebook, Deliveroo, Spotify and Monzo. We are deeply ambitious and want to build something that changes the world for the better.

About Avian Labs

We’re backed by world-class venture investors and our founding team is composed of senior people who have helped build and scale global companies like Facebook, Deliveroo, Spotify and Monzo. We are deeply ambitious and want to build something that changes the world for the better.

Marketing Manager at Avian Labs

We’re looking for our first marketer to join our small, highly collaborative team. As our first marketer you’ll make some of our most important design and communication choices to help us find product-market fit with a large consumer audience.

We have a strong vision for our product, a sense of our voice, and a list of things that matter to us deeply as a company. We need someone who can help us articulate this vision well, communicate it effectively to potential users, convert them into users and then help us grow virally.

We’re looking for someone who can:

Help us develop our brand and our brand’s voice
Help us launch our product in a wide range of markets around the world
Prioritize our initial set of target audiences and use-cases for our product
Create marketing messaging and work with a designer to produce ads
Experiment with various audiences, messages and platforms to bring in our first user community and begin to build towards viral growth
Optimize audience, message and channel mix to drive marketing efficiency and ROI over time

You should apply if

You have experience developing a brand and brand voice in an early-stage or growth stage startup environment as a lead or primary contributor
You have been eight and ten years experience as a marketer and have worked at a start-up before
You're excited about an early stage environment which is fast-paced, minimally structured and built around individual responsibility and autonomy
You’re comfortable with both the math and the emotion necessary to build a brand and a user-base in an early stage startup
You have a working understanding and experience of running mid-funnel and bottom of funnel campaigns on Facebook, Google, Instagram and TikTok and are able to do so at a small scale without agency assistance
You’re comfortable with the language and math of growth accounting and attribution
The idea of working on a brand and product that hasn’t launched yet excites you — this is an opportunity to do it right from the start

We’re a young company and this is a role with a broad set of responsibilities. If you’re worried that you don’t meet all of the criteria, don’t worry and get in touch with us anyway. We’d love to talk with you.

Compensation

£70,000/yr - £100,000/yr depending on seniority
Substantial equity

Our commitment to diversity

We want to build a product that’s used and loved by billions of people, and that means we need a team with all kinds of different perspectives, experiences and backgrounds. We will fail otherwise. We are absolutely committed to hiring people regardless of race, religion, colour, national origin, sex, sexual orientation, gender identity, age or disability.

Location

A lot of our team lives in the UK and comes into our office in London two or three times a week. We also have team members who are fully or mostly remote, all of whom live within a six hour time difference of London.