May 19, 2023

Head of Growth at Interlay

We are hiring a Head of Growth to help us build an audience and expand beyond our community of early adopters. As the Head of Growth you will create our marketing strategy and coordinate the marketing team (3 full time) in executing it. You will unify our product/networks brands and position us as the link between the millions of Bitcoin holders and the exponentially growing DeFi ecosystem. Your ultimate goal is to create trust in our brand and accelerate adoption by ensuring new partners have heard of us ahead of conversations.

You are the perfect candidate if you have a successful track record in growth marketing roles in (fintech and/or blockchain) start-ups. You know how to stand out from the crowd and activate communities, building up and maintaining momentum. You are used to fast execution while retaining high communication standards, and know how to utilize tools to measure and react to market sentiment.

What you will do

  • Define the overall marketing strategy and lead execution thereof
  • Collaborate with strategy, business development, and community to align the marketing strategy with projects goals and values
  • Manage projects across marketing to ensure they are prioritized, on track, and delivered on time
  • Set overall marketing budget together with strategy and operations, determine the budget for each project and ensure this budget is met
  • Monitor market trends, research markets, user insights and competitors’ activities and incorporate these into an overall marketing strategy
  • Analyze and track marketing performance
  • Coordinate logistics and assist with operations for marketing projects


  • Experience in a senior marketing role, ideally with a community-driven fintech startup and/or blockchain project
  • Proven ability to develop and execute marketing strategies
  • Analytical and data-driven approach to building and nurturing technical communities
  • Firm grasp of all aspects of marketing
  • Excellent understanding of go to market strategies for a blockchain project
  • Comfortable prioritizing in a fast changing environment
  • You have an interest in the emerging DeFi space
  • Excellent English communication skills
  • Experience working in a fast-growing early-stage marketing team

About us

We are an early-stage blockchain startup, envisioning a future anyone can use any digital asset on any blockchain, trustless and without limitations. Our flagship product is interBTC - a 1:1 Bitcoin-backed asset, collateralized, interoperable, and censorship-resistant. interBTC enables everyone to invest, earn and pay with BTC on any blockchain, realizing the true free nature of Bitcoin and decentralized finance.

We are a team of 20 (and growing), distributed globally across Europe (primary time zone), North America, and Asia.

We live decentralization and transparency. We’re 100% remote, all our code is open source, our products are community-owned and backed by top-tier research. We are dedicated contributors to advancing Bitcoin & blockchain tech since 2015 and believe in the potential of a community-owned financial system, through hype and FUD.


  • Research-oriented team
  • Solve novel problems
  • Stock options
  • Remote working
  • 30-day vacation
  • Allowance for a co-working space
  • Yearly retreat

Head of Growth at Interlay

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